Episode Seven: Digital First
Presented by: Klarna
The acceleration of ecommerce, omni-channel and other digital technologies and enablers to solve for pandemic-influenced shopping behavior, sleeker supply chains, and smarter decisions across the value chain.
Legacy brick & mortar retailers face a paradigm shift in how they must think about their businesses, from “stores first” to “digital first.” This episode maps the rapid acceleration of ecommerce, omnichannel capabilities, digital marketing and other digital technologies enabling sleeker supply chains and smarter decisions across the value chain. We explore these themes from two different perspectives – from a legacy stores-driven operator and from a digital-native brand operator with a growing store fleet.
CIO, CDO, UNTUCKit
CEO, Digital Matter
Principal Retail Analyst, Forrester Research