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Episode Five: The Reopening

Presented by: Klarna

The Covid Chronicles Logo

Highlights the store operations function and the extreme challenges of closing and then safely reopening and operating stores, for the most part, unprofitably. What is the future role of stores? And will they ever make money?

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Imagine shutting stores without knowing when or if they’ll re-open. Then re-opening, with the first priority on keeping associates and customers safe. And not knowing who will return to shop, what they’ll be looking for, or whether they’ll want to use the dressing rooms. Now, re-staff these stores with associates often conflicted with unsafe public transportation options, multiplying pandemic-driven family obligations, and, too often, quarantine requirements. Finally, layer on decimated demand for anything dressy. Okay, now go and make money!

Aaron Walters

Aaron Walters

CEO, Altar'd State

Cathaleen Chen

Cathaleen Chen

Reporter, Business of Fashion

Emily Miller

Emily Miller

VP Strategy, Big Red Rooster

Jen Peterson

Jen Peterson

CEO, Easton

Rachel Williamson

Rachel Williamson

CEO, Running Great Stores

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