
Episode Five: The Reopening
Presented by: Klarna

Highlights the store operations function and the extreme challenges of closing and then safely reopening and operating stores, for the most part, unprofitably. What is the future role of stores? And will they ever make money?
Imagine shutting stores without knowing when or if they’ll re-open. Then re-opening, with the first priority on keeping associates and customers safe. And not knowing who will return to shop, what they’ll be looking for, or whether they’ll want to use the dressing rooms. Now, re-staff these stores with associates often conflicted with unsafe public transportation options, multiplying pandemic-driven family obligations, and, too often, quarantine requirements. Finally, layer on decimated demand for anything dressy. Okay, now go and make money!

Aaron Walters
CEO, Altar'd State

Cathaleen Chen
Reporter, Business of Fashion

Emily Miller
VP Strategy, Big Red Rooster

Jen Peterson
CEO, Easton

Rachel Williamson
CEO, Running Great Stores
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